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Blogs Mature into (Smallish) Ad Vehicles

Newsday: Bloggers adopt a revenue stream more lucrative than panhandling

"More lucrative than panhandling," blogs are increasingly seen as a revenue driving form of publishing. But, as Newsday, points out, it's not much more lucrative than panhandling. In fact, many blogs' revenue models are based on passing the figurative hat, asking for donations from regular readers. More and more sites, though, are joining ad networks, ranging from off-the-shelf systems like Google's AdWords and specialized blog networks like Henry Copeland's Blogads.com. One site - Daily Kos - reportedly has a run rate of $600,000 in revenues.

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