K-Fed, Buzzed

BuzzMetrics is tracking blog chatter concerning Super Bowl ads, and has found that the early winner is Nationwide's spot featuring Britney's Ex. So far, Nationwide's ad featuring Kevin Federline is garnering around 26 percent of blog postings related to the upcoming Super Bowl ads, AdWeek reports. Federline appears in a spot in Nationwide's "Life Comes At You Fast" campaign.

Nationwide is well aware of the buzz that Federline can generate, and last week seeded a video of K-Fed rapping on YouTube, which has already been viewed over 100,000 times - though with just a 1-star rating.