MarketingWonk: Business Blogs: How Successful Companies Get Real Results With Weblogs

MarketingWonk released its first research report today, focusing the use of blogs for business.

"Blogs" is a favorite buzzword for the Internet crowd these days, but many marketers are wondering whether weblogs have any real business application. Case studies involving companies like Microsoft, Macromedia, Nokia, Sega, ESPN, Home Depot, Dr. Pepper, Jones Soda, Mattel, The WB, Jupiter Research and the US Army are anything to judge by, indicate that there are a diverse set of uses. Not only large companies, but travel agents, restaurants, construction firms, realtors, private consultants, flower wholesalers, inventors and many other firms, small and large, are finding blogs a valuable customer communication channel. The report can be purchased in MarketingWonk's research area.