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Bloggers Start Running Ads

Micro Persuasion: Bloggers Running Ad Campaigns on Google

Bloggers are starting to run paid search advertising to promote their sites. As bloggers slowly begin to run ads and gain revenues, the big can get bigger by turning revenues back into traffic investments. Some commentators noted that it can be efficient for blogs to advertise briefly, gaining new readers who will presumably be recruited as a permanent new audience past the point the ads stop running.

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