After an unfriendly phone call with a dissatisfied customer - a blogger - PriceRitePhoto.com felt the unmerciful rage of the blogosphere, writes MediaPost. Howard Baker, a manager with PriceRitePhoto.com, alleged that after a post by the disgruntled blogger, vigilantes wreaked "millions of dollars" of damage on the business within a couple of days via viruses, denial-of-service attacks and thousands of prank calls.

The company's website is in tatters and its listings have apparently been removed from aggregators such as PriceGrabber.com and Yahoo Shopping.