An interview with the creators of two competing blog networks probed developments in the market. Weblogs Inc. founder Jason Calacanis said he warmly welcomed competition, as it tended to validate blog media markets that otherwise remained strange and opaque to potential advertisers: "…Advertisers could look at each of the blogs and say 'do I want Coke and/or Pepsi,' as opposed to 'do I want to drink that strange dark fizzing liquid?'" The contemplative BlogAds founder Henry Copeland commented on what might be different creative requirements for advertising on blogs: "Blogs are about 'you and me,'" he said. "But big media is about 'us and them.' Advertising that smells like anything not created by a human for a human doesn't fit in the blogosphere."