MediaPost: Convention Coverage Could Boost Blog Traffic, Ad Rates, and Awareness

Coinciding with the political establishment's recent embracing of blogs and - heaven forbid - bloggers, the chief of blog ad network Blogads reports that traffic and ad revenues are growing enormously. Several recent individual days of revenue outdid the billings of all of last year, according to CEO Henry Copeland. The fact that the Democratic National Convention officially blessed several bloggers as "press," and the resulting online buzz surrounding the newfound legitimacy, seems not to have caused the brunt of the growth, according to Copeland. He instead attributed it to generally increased exposure and popularity.