Blockbuster has jumped aboard Sony's Blu-ray high definition DVD format, snubbing Toshiba's HD DVD technology in the process, reports Next Generation.
Starting in July, all 1,450 Blockbusters will include Blu-ray. Blockbuster said the consumer's preference - they favor Blu-ray at a rate of 7:3 versus HD DVD - and the wide availability of content on the format helped Sony win its heart.