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Blinkx Launches Personal Video Channels, Ads to Follow

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Blinkx has launched a new service that lets users upload and store videos free of charge; for now, it features user generated content but is expected to expand to include titles from commercial content providers, writes the New York Times (via MediaBuyerPlanner). In the near future, blinkx will introduce methods for marketers to run ads between clips, and for the producers of the videos to share in the revenues.

Through blinkx users can enter a search and save it as a "channel," which is automatically updated with relevant footage. This personal "channel" can then be viewed as a single, uninterrupted media stream online, or downloaded to a computer or portable video player.

But bringing commercial content providers onboard, as blinkx plans for the future, could be a difficult sell. For one thing, news organizations may not want their video clips wedged between those of two amateur journalists. But media companies also want to be paid for their video, so they will have to work through details about how to insert advertisements, pay-per-view mechanisms and subscription buttons, and how to share the proceeds.

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