Multichannel marketing intelligence platform BlackFoot has completed $2.5 million in Series A financing, led by Canaan Partners and Draper Richards with participation from private investors. BlackFoot will use the funds to meet demand for its Analytix MI and newly released Liber8or products. Analytix MI provides web reporting and combines and analyzes measurements from multiple online and offline channels. Liber8or allows marketers to enrich their data with demographic, psychographic and sociographic breakdowns.

"This investment allows us to measure consumer behavior as they hop back and forth between the internet and Main Street. With the Analytix and Liber8or platforms, marketers now have access to extremely rich data that they can't get anywhere else, as well as a customizable tool to analyze and leverage that data to further their drive for improved marketing intelligence," said Martin Wesley, CEO of BlackFoot.

As part of this funding, BlackFoot will make two additions to its board of directors: Deepak Kamra, general partner at Canaan Partners, and Howard Hartenbaum, partner at Draper Richards.