Site: Subservient Chicken

Burger King launched an artificial intelligence viral campaign, publishing the Subservient Chicken site, where visitors can command the guy-in-chicken-costume to do pretty much anything. After three minutes of experimentation, the chicken was able to obey all commands, including "read a book," "contemplate existence," and "shun cigar smokers." Excessive experimentation led to the deduction that this particular chicken does not know French or Spanish.

The effort comes perhaps as a response to McDonald's early AI efforts, in which a mysterious computer asks odd questions in an attempt to weed out people who didn't see a particular TV ad. Online marketers found that campaign very odd until it was revealed that the site was meant for Canadians.

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