Crispin Porter + Bogusky has created yet another chicken-themed microsite for Burger King, HuckingChicken.com, this time focused on motorbikes and motorbike stunts, ClickZ reports (via MediaBuyerPlanner). Videos depict a man in a chicken suit performing various feats on his bike, and the more visitors the site receives, the more stunts become available for viewing. The stunts become more dangerous as more and more people visit, which encourages visitors to tell friends in order to see the danger level rise.

When site visits reach 1 million, the most difficult stunt on the page will be revealed. Each video is set to a theme song. A red thermometer shows the number of visits the page has received.

Crispin Porter + Bogusky also created Coq Roq, the Whopperettes, the Angus Diet and Subservient Chicken.