AdWeek: CP+B Extends BK's Dr. Angus to the Web
The makers of Subservient Chicken now bring us the Angus Diet, a spoof diet site created for Burger King to both exploit and counter the buzz behind the current Atkins Diet craze. Crispin Porter & Bogusky again are behind the effort, together with The Barbarian Group and Oddcast.
The site features a self-absorbed fake doctor touting the fake diet and offers the opportunity to send friends "Angus Interventions," telling them to do such things as "Stop pretending you know how to play the guitar" and, soon, in a nod to the advertising community that finds these viral spots so popular, "Stop trying to win awards."
