BK Viral Site: Ugoff

BK's new viral ad

Following on the significant awareness garnered through its Subservient Chicken viral campaign, Burger King launched a new effort that seems to be promoting its salads. The Ugoff site shows a caricature of a designer who makes odd audio comments as viewers mouse over hotspots on the page. It's cute, but not quite as bizarre - and perhaps as viral - as the chicken.