BtoB Online: Blogs help b-to-b publishers connect with their audiences
BtoB Online surveyed blog experts on the prospects for companies to create their own blog sites as a means to help get exposure and help present their points of view in the right positioning. The responses it got from a wide variety of marketing, blog and research executives was pretty positive. Blogs aren't just for "marginal things written by wild-eyed malcontents, lovesick teenagers or obsessive narcissists" anymore. The experts tend to agree that exposure is quite narrow, but in the business-to-business context that laser focus can prove rather useful.
Related Links:
- Business Weblogs - The Big List
- BusinessBlogConsulting.com
