Market intelligence solutions provider Biz360 and RSS content syndication and search firm Feedster have partnered to offer a new service, dubbed BlogView, to help marketing and communications professionals gather intelligence from blog and wiki content that discusses companies, products and competitors - by automating sentiment ratings and uncovering current topics and influencers. Feedster will direct Biz360 to active blog feeds, enabling it to collect the content for text analysis. Biz360 now tracks some 15 million unique sources through Feedster.

"Although media channels continue to fragment and the mass market continues to move toward niche audiences, disparate media sources are still connected and information moves freely between them," said Biz360 CMO Deborah Eastman. "An integrated view of different media types helps marketing and communications professionals understand the trends, influencers and dynamics of their market."

BlogView is available now as part of Market360, Biz360's flagship product. The capabilities will also be available through LexisNexis MarketImpact and StrategyOne's MediaMind.