Biz360 has added Nielsen/NetRatings data to its corporate-reputation measuring system, reports ClickZ. Most Biz360 clients use the service to monitor their corporate reputation and their online and print marketing programs. Some clients have apparently adapted the technology to help plan media buying strategy when entering a new region or market.

Nielsen's global internet audience reach metrics will be included in Biz360's MediaSignal metric, which considers the prominence of the mention about the client with the circulation of the publication.

Among Biz360's clients are AstraZeneca, Harley-Davidson, Sun Microsystems and PacifiCare.