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Bing Likely to Incorporate WolframAlpha Content

WolframAlpha, a service that upon launch was labeled a "Google killer," has reportedly reached a deal with Microsoft, reports MediaPost.

Per the deal, which was not officially confirmed by either party, WolframAlpha will port some of its hailed scientific and mathematical computational content to Microsoft's Bing search engine, which is currently enjoying new-contender popularity. Spokesman John Ekizian of WolframAlpha also suggested the liaison would not forbid them from making licensing deals with other major search engines, including Google.

WolframAlpha bills itself as a "computational knowledge engine." And since its May launch, it has been improving the site by about one code update per week, according to the company's Stephen Wolfram. It has also expanded its global employee base.

The site has reportedly grown by 52% and has added over two million lines of Mathematica code, with a total of "50,000 manual groups of changes to our data repositories over the past three months," wrote Wolfram in the company blog.

Changes to infrastructure also enable the search engine to operate properly across more browsers — a crucial foundation if the firm wants to service traffic-heavy search engines like Bing and Google.

Last month Microsoft and Yahoo closed a deal that will, in part, involve Bing powering Yahoo searches. (Yahoo will increasingly manage pay-per-click advertising across both sites.) The pair holds claim to close to 30% US search share compared to Google's 65%, per comScore.

But eclipsing the latter completely will be a matter of time an consistent improvement on Bing's part. Users that use Google to search reportedly search more often than Microsoft/Yahoo search users. Worse still, casual Microsoft/Yahoo users occasionally still use Google for some queries, while the opposite camp does not generally dabble elsewhere.


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