iMediaConnection: It's Not the Size But How It's Used

Over and over we hear bigger is better. Bigger tires, bigger burgers, bigger screens and bigger units (yes, ad units). Online ad sizes have crept up over the years from the tiny 88 X 31 buttons to a monstrous page takeovers of today. Jim Meskauskas explores, in this iMediaConnection article, the effect size has had on performance and whether bigger really is better. Like many other conversations on unit size, it's not the size that counts but how you use it.