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Big Offline Ad Guy Tells Online Industry What to Do

Ad Age: What Online Media Sellers Aren't Doing Well

More comments from big offline marketers at this weeks iMedia Summit. This time, from former General Foods CEO, Erv Shames. In his comments, he said the industry needs to stop overpromising, definitively get rid of spam, offer deeper consumer insights, employ marketing modeling techniques, and stop focusing on cost reduction.

Related: Starcom's Jack Klues Tells Online Media Buyers Their Time Has Come


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