Execs take note: FunnyorDie

As big media clamors to join the burgeoning world of online video entertainment, they're finding that generating traffic is harder than it looks.

According to Ingram 2.0, HBO will shut down its virtually unheard-of comedy video site, This Just In next month.

Upon pondering why conventional media can't seem to jive with online video, NewTeeVee writes, "With a studio mentality, management by consensus and a bonus-driven culture, they are waddling in a world that moves at light speed."

Bud.tv is a prime example of this. Though well-marketed and funded, Ingram 2.0 found Bud.tv to be "criminally un-funny."

Will Ferrell's FunnyOrDie.com may serve as a prime example of online video suited to serve. Though it lacks a mega-budget, it delivers one thing other video sites lack: laughs.