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Better than Spam: Viral Video Features John Cleese


A MarketingProfs article lays out the behind-the-scenes story of a B2B viral video starring funnyman John Cleese of Monty Python fame. Cleese plays the part of Dr. Harold Twain Weck, director of the Institute for Backup Trauma, who guides people through a tour of the Institute. There, miserable IT managers suffering from back-up problems are "treated" with a variety of unorthodox (and ineffectual) remedies. The video was created to draw IT managers to the website of Live Vault (, a maker of disk-based data backup solutions.


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