MarketingSherpa: How Barewalls.com Grew its Visitor-to-Buyer Conversion Rate by 20% - Improving Site Search
The basic site search form now offers a keyword search, plus the option of defining a set price range. The advanced search expands this to include:
- keyword search by title, artist's name, subject or association (or any combination of these)
- product size range (height and width in inches or cms)
Put in 'red', for example, and search by association, and you'll also be shown posters and prints which don't have a red title, but where red is a dominant color in the image.
Lieberman says, "We felt that if we can fill in their [shoppers] void of the dimensions, colors, price range, at least that will satisfy them knowing that they're buying the right product."
