The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Beta Updates Released For AdWords Keyword, Placement Tools


Updated Keyword Tool

Google has released beta versions of its updated Keyword and Placement Tools for AdWords.

An updated Keyword Tool combines functionalities from both the Keyword Tool and the Search-based Keyword tool, providing keyword references from multiple sources in one place. Users can also search combinations of keywords, URLs or categories.

Match types for a keyword will be availed at the same time, enabling statistics comparison. Final keyword lists can be downloaded.

The updated Placement Tool, much like the Keyword Tool, now lets users search placements by combinations of keyword, URl or category. You can also more deeply filter placements by country or language, impressions per day, included ad sizes and demographic options.

Access the updated Keyword Tool in the current Keyword Tool section; the updated Placement Tool appears on the Tools page.

Presently the updates are only open to English-speaking advertisers; availability other languages will roll out in the next several weeks.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research