Influential Madison Avenue new media guru Adam Berger, who has overseen new media strategies and development for the likes of Coca-Cola and Procter & Gamble, quietly gave notice to MediaVest some weeks ago as he took paternity leave, reports MediaPost. Berger cited converging factors for the move, including the birth of his son and a yen for new challenges in the digital media business.
Berger described the break as a "two-month sabbatical" following a 14-year ad career and said he expects to be in a new job, likely in emerging media, by the beginning of the new year.
In a statement, MediaVest said it "remains absolutely committed to our digital practice" and that the remaining team is "positioned for expansion and to fill any gaps that might have otherwise been created by Adam's departure."
