Jumpstart Automotive Media on Thursday announced it has partnered with leading websites and ad networks to launch its Behavioral Auto Channel.

The new auto channel will enable Jumpstart to use behavioral targeting to track and serve ads to in-market car buyers among the largest aggregated distribution base available to auto marketers across various ad networks and content partners beyond its flagship Jumpstart Network.

Publishers participating in the Behavioral Auto Channel include ValueClick Media (131 million monthly unique users), Burst Media (92 million), Collective Media (34 million), Comcast.net (14.6 million), FoxNews.com (5.7 million), TVGuide.com (2.8 million) and representation firm Interevco, whose portfolio of sites include Prevention.com (1.1 million), ThirdAge.com (346,000), and Marvel.com (264,000).

Each site or network provides inventory to Jumpstart to behaviorally retarget users who have visited the Jumpstart Network (NADAguides, Vehix, Automotive.com, Consumer Guide Automotive, J.D. Power Autos). Jumpstart logs the behavior of over 5 million auto shoppers per month by their navigation behavior, indicating that they are active auto shoppers.

Jumpstart Automotive Media can now offer auto marketers auto shopper behavioral targeting and Advertiser site re-targeting as part of its behavioral opportunities. It also offers custom segmentation and campaign optimization.