Behavioral targeting will be available to the sales staff of papers in Yahoo's newspaper consortium, for ads running on their sites and elsewhere in the Yahoo network.

Buyers may design a behavioral profile or choose from the 350 available.Geo-targeting will also be an option available for buyers and sellers.

The targeting methods are being tested on 20 newspaper sites and will be expanded to 30 next month.

Yahoo is engaging in a series of efforts to make buying ads across sites and formats easier. Doing so may drive more money to Yahoo's coffers, since campaigns can be bought en masse instead of piecemeal.

Yahoo currently has 634 papers, 425 of which are dailies, in its consortium.