Source: BIA/Kelsey
Notes: These projections have been revised downwards from those released last year. Overall, BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with the Radio Advertising Bureau’s calculations. Kantar recently pegged radio’s revenues as being down by 5.6% last year, though it cited a “reduction in the number of monitored networks” in its release.
Related: 7 in 10 American Adults Hear At Least One Network Radio Ad Every Week
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