Dynamic Logic told AdWeek that a look across its brand research studies revealed that, among consumer package goods, beauty products generally get the most brand lift from online campaigns. Purchase intent rose 3.7 percent on average and brand favorability 4 percent. All categories saw some lift, with health items showing the smallest gain - purchase intent rising 2.1 percent and brand favorability growing 1.1 percent. Household goods, personal care items and consumables fell in between.