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BBC World Seeks Local Ads Globally

BBC World has selected 24/7 Real Media to drive click-through and conversion rates for international advertising campaigns on its website, reports Netimperative. The www.bbcworld.com site will use the geo-targeting services in 24/7's Open AdStream to target visitors to the website with ads relevant to the countries they are based in. BBC is hoping the service will attract more advertisers.

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BBC World Seeks Local Ads Globally

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