Revolution: Presidential election sees BBC push online news in US
The BBC is using the U.S. presidential election as an opportunity to increase its news readership, taking the opportunity to promote its site via online advertising. The Agency Republic-created campaign targets, not surprisingly, news readers, finding them in wide range of sites, from the populist Time to the erudite Economist. The BBC has found backlash in its domestic markets, as the public broadcaster has made it difficult for private companies to compete.
