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BBC Launches Consumer Campaign

Revolution: BBC World targets business people with online ads

The BBC is launching a widespread European online campaign to try to attract business users to its online news properties. Trying to reach where it is weak in audience strength, BBC is stressing the content most attractive to wealthier males: news, business and sports. The Overlayz rich media ads, produced by the WARL Group agency, show morphing animations.

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BBC Launches Consumer Campaign

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