The BBC on Monday said it is in discussions with Google about putting some BBC programming on YouTube, though no deal has yet been signed, according to the International Herald Tribune.

BBC World is already the most-watched foreign network in many of the 200 countries in which it broadcasts. If BBC signs an agreement with YouTube, it would be following in the footsteps of U.S. networks, like NBC, which created a branded YouTube channel last June, and CBS, which is showing clips from programs, including "The Letterman Show."

Internet video advertising is pegged to earn more than $1 billion in 2008, much of which is expected to come from television advertising budgets.

The situation is forcing television producers to choose whether they want to cooperate with internet video websites or compete with them.