Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics.

Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network.

HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers prior to the purchase and has relationships with a wide range of advertisers.

This is only the latest in a recent string of moves to better target the growing online Hispanic population with both editorial content and advertising.