MediaPost: Major League Baseball Says 'No' To Adware
Major League Baseball (MLB), annoyed at the fact that adware companies are selling inventory that reaches viewers of their sites, and likely at a lower price, announced it won't do business with firms that do business with adware companies. The MLB's statement lumped adware firms - generally defined as firms that earn revenues by selling advertising that appears on software - together with companies that use trojan horse programs that create pop-ups without users' permission, calling them all "spyware."
This is the first time a company has announced an adware equivalent of the Helms-Burton Act, whereby it will (likely unsuccessfully) allow business to be done between its partners and rivals.