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Ballmer States Search Requires Work, No Magic

ClickZ: Ballmer: MSN's Search to Debut Within a Year
CNET: Ballmer: We fell down on search

Microsoft has two things on its side in the upcoming search engine battle royale: cash and Internet Explorer. Steve Ballmer, Microsoft CEO, admitted that search was an area that Microsoft overlooked. But Ballmer was extremely confident that with smarts and resources, MSN could become a respected, major player in search using internally developed algorithmic technology. He went so far as to say "there's no magic about search; all it takes is good, hard work," and when MSN's algorithmic search hits the market, "you'll see good competition in the search arena."

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