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Baidu Preps for Mobile Role

Baidu has given the market a peak at its forthcoming mobile operating system and application platform. The platform, based on the Android OS, is called Baidu Yi and it is designed to give third-party application developers a channel to distribute games, maps and other apps - similar to the Apple's App Store, Reuters reports.

Baidu Yi may prove the necessary boost China's mobile market - which has significant potential - has needed. Already the country is close to becoming the second-largest market in terms of downloads, Inside Mobile Apps writes.  China was also second in global page views on AdMob advertising network in July, it said.

Global Footprint

Baidu clearly has global aspirations even if these latest statistics are set aside. In July it inked an agreement with Microsoft Bing to get search functionality in English. Indeed, Baidu is likely to play a major role in Microsoft’s search strategy. Baidu made $1.2 billion in online marketing revenues last year, according to iResearch stats cited by Reuters in an earlier article. This was up 78% from 2009. Reuters notes that Microsoft's total online advertising revenue in fiscal 2010 was $1.9 billion.

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