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Bad Creative the Trigger for DVR Fast-Forwarding

Longtime users of digital video recorders (DVRs) invariably skip through ads during recorded programs Netimperative reports, citing a new report from Mediaedge:cia's research division, MediaLab. Often, a "bad ad" is apparently the prompt for viewers to fast-forward. Airing "good ads" might make good sense.

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Bad Creative the Trigger for DVR Fast-Forwarding

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