eContent: Bacon's Information Acquires MediaMap

Bacon's Information, Inc. acquired MediaMap, bringing together two providers of media databases and other tools for PR practitioners. Testing these types of services two years ago, both Bacon's and MediaMap were standouts. Since then, services providing direct contact with editors proliferated, and it seems a market shakeout was overdue.

MediaMap has had a smoother interface to its database of media contacts, and includes blog contact information and more and better Internet media information than Bacon's MediaSource, so the merger should result in better options for publicists.

MediaMap's Performa service has been much more expensive than Bacon's media database and other PR services. According to a Bacon's press release they will continue to offer both the MediaSource and MediaMap solutions to all existing and future clients.