The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Back-to-School Shopping Trends Presage Holidays'

Back-to-school shoppers are planning to buy later this year, spend not more than last year, and do more shopping online - in what may be a harbinger of shopping at year's end.

High gas prices and the attitudes of back-to-school shoppers have some retailers, particularly bricks and mortar types, a bit concerned, writes eMarketer, citing a survey by NPD Group. Most respondents say they'll spend the same (43 percent) or less (21 percent) this year than last. And 51 percent say they'll shop between Aug. 1 and Sept. 1, compared with 56 percent last year.

"In the last three years, back-to-school has been a clear indicator of what's going to happen during the holidays," Marshal Cohen of NPD is quoted as having told CNNMoney.com.

If that's so, a study from PersonalShopper.com may be good news for online retail, according to eMarketer. That study found that some 55 percent of moms are planning to do their back-to-school shopping online this year - an increase of more 25 percent over 2005. Moms point to limited time and money as the reason.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research