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B2B Web Ads Catching Up to B2C

WSJ (sub requrired): Sell First, Advertise Later

In the world of business-to-business e-commerce, there's only one product companies have been reluctant to sell online: themselves.

Last year, according to New York-based research firm eMarketer, business-to-business sales made up 90% of all online commerce — but only about 10% of online ads were directed at business buyers.

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