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B2B Email Marketing Poses Special Challenges

Revolution: The Revolution Masterclass on B2B Email Marketing

This piece examines the challenges of business-to-business email marketing, including that fact that business lists typically grow more slowly than consumer lists and that companies are increasingly reluctant to rent their house lists. The piece offers some solid advice and quotes a number of experience professionals. Unfortunately, there appears to be a glitch in the formatting of the page, so the entire story is one giant paragraph, making it a bit hard to read.

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