Nine of ten editors who responded to on an online survey by the American Society of Business Publication Editors said business-to-business pubs need more ethical guidelines, reports BtoB Online. Nearly a third of editors at B2B publications with a code of ethics said when editors take an ethical stand they are "only sometimes" supported by management. Editors also said publications should make clear what is paid content and clearly state that "reporting, writing and editing are not done to conform to the needs of advertisers," according to the article.