MediaPost: B2B Ad Pages Down Again In June

Business-to-business ad pages are down in print, falling another three percent. The shift has been a drumbeat of pessimism in business-to-business print advertising, whereas online ads are growing in leaps and bounds. Unclear in the shift of ad budgets is whether or not the trade publication audiences are likewise shifting their habits from print to the Internet, or whether they had already done so and the ad dollars are merely starting to follow the valuable eyeballs.