CPA-based affiliate-based advertiser AzoogleAds has acquired Bazaar, a search engine marketing firm, in an effort to boost its suite of services to advertisers.

AzoogleAds grew interested in SEM after handling a search campaign for one of its clients, Blockbuster Video, according to ClickZ.

In addition to SEM, AzoogleAds also offers media planning, thanks to a staff it built up internally.