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Avoiding the Written-by-Committee Syndrome

MarketingProfs: Avoiding the Approval Death Spiral: Writing (Less Painfully) by Committee

Lisa R. Schaertl writes an important piece on how copywriters and others can avoid the "approval death spiral" that frequently destroys copy, creative and ideas in general. When committees get their mitts on creative product, nasty things happen, and Shaertl has some practical steps to avoiding them.

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Avoiding the Written-by-Committee Syndrome

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