The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Avenue A/Razorfish Adds Japanese Outpost

Dentsu's Tokyo HQ

Continuing its international expansion, Avenue A/Razorfish has entered the Japanese market via an alliance between the agency's holding company aQuantive and Dentsu, reports AdWeek.

As part of the deal, Dentsu web shop Digital Palette will be renamed Dentsu/Avenue A/Razorfish as of Feb. 1. The alliance gives Avenue A/Razorfish a quick entry into Japan, the second-largest internet market in the world behind the United States.

aQuantive has moved to expand Avenue A/Razorfish's international reach in the past year, acquiring agencies in Europe and Australia so it can better handle global accounts.

Avenue A plans on staying independent so it can focus purely on the web. According to AdAge, Avenue A execs said internet marketing is, in addition to an advertising medium, a customer acquisition, e-commerce and relationship tool.


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research