Atlanta-based auto classifieds marketplace and consumer information website AutoTrader.com has launched Advertising Essentials, an interactive educational site for automotive dealers, the company announced. The site aims to provide dealers with practical skills and tactics to merchandise cars via the internet and maximize return on online advertising investment, and the training can be applied to advertising on all third-party sites as well as dealer websites, according to AutoTrader.
Instructional modules cover writing good copy, taking good photos, the importance of pricing, and reviewing listings to improve results, and the interactive site quizzes users to test and reinforce the information being taught so that they may improve their skills, according to AutoTrader. Users may download the training sessions to mp3 players.
AutoTrader.com CEO Chip Perry and National Dealer Trainer Jack Simmons introduce the training modules, which are aimed at automotive and internet sales managers and new and used car dealers.
