Press Release: Automotive Brand Network Launches Ad Consortium of Internet's Top Auto Sites
I wouldn't be surprised if we saw a lot more of this type of collaboration over the next year.
A new advertising sales network made up of the leading online auto sites was announced today by the newly formed Automotive Brand Network. The Automotive Brand Network was built with the advertiser in mind and includes top industry brands Autobytel Inc. Network (including autobytel.com, autoweb.com, carsmart.com, autosite.com), cars.com, CarsDirect.com and Kelley Blue Book's kbb.com. […]
The Automotive Brand Network will help develop and create tailored advertising opportunities for all categories of advertisers outside of automotive manufacturers and dealers. The collective power and quality of sites within the Automotive Brand Network allow advertisers to reach more than a reported 7.7 million unique users each month, exceeding any portal's automotive channel. According to comScore Media Metrix, nearly one-third of all Internet users visited an automotive site in February 2003.
