The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Auto Classifieds Steer Clear of Print, Drive to Web

The decline of auto ads in newspaper-classifieds may be turning into a full-fledged landslide, the Wall Street Journal reports (via MediaBuyerPlanner). The Tribune Co. said last week that auto-classified revenue at its newspapers sank 16 percent in December, Lee Enterprises Inc. reported a 15.2 percent drop in the same category for the fourth quarter, and McClatchy Co. said its papers saw a 20 percent decline for December. McClatchy chief executive and chairman Gary Pruitt said that the company's California papers had held up well in automotive advertising, but that the industry wide decline finally reached the West Coast in the fourth quarter.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research